Monday, December 1, 2014

Logo Design History Writing Assignment: Superman Logo

History of Superman Logo
Superman is the iconic super hero character made by Golden Age Comics in 1938. No one can forget the famous Superman logo, but most people have no idea where the comic got it’s logo from. As simple and classic as the logo is, it actually has a lot of history behind it. There has been 25 different logos in the last 75 years!
Superman was the first super hero ever created and coined the idea of having a symbol for his character. Every other super hero comic made has used Superman as a foundation for their ideas. Without Superman, no other super heros would have a logo to represent themselves, without Superman there wouldn’t even be any super heros! But how did the creators of Superman come up with the design for the characters logo?
In 1945, National Periodical Publications (later simply known as "DC Comics") trademarked Superman's symbol. The Superman S symbol was inspired by a Natibe American woman’s blanket. each of the five sides of the diamond shield represents the five Iroquois Indian tribes that remained, and the "S" was a snake, considered to be a symbol of healing. Before they created the symbol, they did go through a lot of changes in Superman’s “look” and covers for all the comics.
                                 


Before                                                               After
                                          
Even though the new Superman comics are much more detailed and require much more work and money, Superman’s actual costume and physique hasn’t changed much. He still has the classic red cape and blue body suit, and he still has the big S symbol on his chest, but the logo has gone through some changes.
Surprisingly, everyone of the Superman logos have fit into the 5 characteristics we studied in class. They’re all very recognizable, the symbol is arguably one of the most famous logos ever. Not to mention, it’s also effective without color, it’s scalable, and it is also very easy to describe.


ROP Graphic Design: Portfolio Cover