Color Harmony
- Different complements/harmonies ->
- Analogous
- Split
- Triad
- Tetradic
- Quadrilateral
Color Palettes
- Different color palettes can invoke mood, location and emotion. For example (Pop Art, Russian Poster Art, Metal, Earth, Beach, Flowers, Fruit, Vegetables.
- Color Properties (Cool, Warm, Bright, Dark, Saturated, Desaturated.)
- Color Intensity: Intensity changes in relation to its surrounding color.
Color Associations
- These types of color associations are universal to all people
Why color matters
- 73% of purchasing decisions are now made in store
- Color also increases brand recognition by up to 80%
Color Affects
- Appetite: Blue is rare occurrence in nature.
- We have no appetite response to blue food.
- Mind: Pink is a tranquilizing color that drains your energy.
- Used prisons, holding cells, opposing team locker rooms.
- Optimism: Yellow, Friendly: Orange, Excitement: Red, Creative: Purple, Trust: Blue, Green: Peaceful
Color Theory Notes
Color
- Primary, Secondary, Tertiary.
- Colors: Used to catch the eye, and to manipulate you.
- ROYGBIV: Red Orange Yellow Green Blue Indigo Violet =Rainbow
Primary Colors
- Primary Colors= (Red, yellow, and blue.) Pigment generated colors are derived from, these primary colors. Or (Red, blue and green) Light generated colors are derived from these primary colors.
- Secondary= Mixing primary colors creates other colors. For example: Blue + Yellow=Green Blue + Red= Violet
- Dark color recedes and light color advances
Color Mixing
- Rgb Red, green, blue. Light generated model.
- Rby Red, blue, yellow. Pigment generated model.
- CMYK Cyan, magenta, yellow, black. Print process model.
Color Modes
- Monochrome Tints, shades and tones of a single tone.
- Grey Scale, black and white only.
- Web Safe RGB, hexadecimal compatible.
Tints, Shades, Tones
- Tints= add white to a pure hue.
- Shades= Add black to a pure hue.
- Tones= Add grey to a pure hue.
Color Harmony
- Complementary Colors: Colors across from each other on the color wheel.
