- Different complements/harmonies ->
- Analogous
- Split
- Triad
- Tetradic
- Quadrilateral
Color Palettes
- Different color palettes can invoke mood, location and emotion. For example (Pop Art, Russian Poster Art, Metal, Earth, Beach, Flowers, Fruit, Vegetables.
- Color Properties (Cool, Warm, Bright, Dark, Saturated, Desaturated.)
- Color Intensity: Intensity changes in relation to its surrounding color.
Color Associations
- These types of color associations are universal to all people
Why color matters
- 73% of purchasing decisions are now made in store
- Color also increases brand recognition by up to 80%
Color Affects
- Appetite: Blue is rare occurrence in nature.
- We have no appetite response to blue food.
- Mind: Pink is a tranquilizing color that drains your energy.
- Used prisons, holding cells, opposing team locker rooms.
- Optimism: Yellow, Friendly: Orange, Excitement: Red, Creative: Purple, Trust: Blue, Green: Peaceful
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