Typographic Notes

Typography

Fonts are the clothing that our ideas wear.

Serif vs Sans Serif

• Serif reads better at smallest sizes, can be complimentary.

Guidelines/Rules

• Always make writing easiest to read for the reader.
•  Font Variance, Too many fonts confuse the reader(Don't go crazy;D).Definition, Fonts that are too similar because ambiguity.Caps, Use upper and lower case letter for optimum clarity.(Difficult to read and seems like shouting, only use in appropriate times.Alignment, Left alignment reads easiest, consider eye flow as it moves down a page.Emphasis, Use these tools with discretion and without disturbing eye flow.Integrity,Avoid stretching or distorting type.Weight, strive for sense of balance.

The Mac is Not a Typewriter

• Kerning is the way spacing is done.It's the individual spacing of letters
• Tracking is the spacing that's applied to whole groups of layers.
• Large Text Blogs:Rags,Strive for more consistant spacing.Want text layout to look more uniform.