Logo, Branding and Identities: Notes Part 3

Design Styles

1. Typeface Focused:This style relies on a type face to create the logo design, creativity is utilized in the proximity, contrast, color, customization of the letter forms.
2. Mixing Typefaces: This style uses 2 different typefaces to create the logo design. Strive to create a balanced design, typefaces that are too similar will lack contrast in style.
3. Typeface Plus Graphic Element:This style uses simple graphic elements in addition to the type face to create an emphasized and balanced design. Graphic elements remain abstract
4. Typeface Plus Shapes/Symbols: An even balance between art and typography is achieved in this style.
5. Graphic Focused Design: In this design the graphic elements are the focus or dominant aspect of the design, the typeface plays a supporting role.

Logo, Branding and Identity: Notes Part 2

Why do we use Vector Art?

• We create logos as vertor art because it's flexible, powerful and easily edited, this is important when clients want to make changes.
• Vector art can be scaled up infinitely without losing quality!

Pencil to Vector

• Creating a logo design requires many phases.
• Many meetings and review sessions are required to arrive at adesign that works.
• Converting a simple pencil sketch or vector art requires establishing graphic style, color, line shape and typography.

Final Art: Graphic Style

• Decide what your design style will be
• Will it be bold, simple and cute?
• Will it be sleek, technical and sedate?
• Will it be high tech and 3D?
• There is a wide range of styles to choose.
• Choose what fits your concept and market.

Final Art: Line Quality and Shape

• Line quality: refers to the smoothness and precise nature of your lines.
• We use the Pen Tool to create perfect smooth lines.
• Line shape: If you have line art in your logo your line shape is important.
• Do you want an artistic look to your line? Try a custom "Art Brush" from the brush Library in IA

Color Matters!

• Color makes a huge difference, use colors that are appropriate for your design.

Logo Design: General Rules and Styles for Designing Logo's

1. Don't pull a "GAP"!
2. Describable?
3. Effective without color?
4. Memorable?
5. Scalable?

Logo, Branding and Identity: Notes

November 25

Logo, Branding and Identity

Developing an understanding of branding framework

What is a Brand?

• Brand is the "perceived" emotional corporate image as a whole, it is the reputation both claimed and perceived 

What is Branding?

• An organizations brand or branding is essentially their public image.
• A designer can create the framework for a brand, colors, fonts, artwork, style... but the audience completes the brand through an emotional reaction with it.
• Branding example: Apple is an IT company that projects a humanists image, positive corporate ethics, and support of good causes.
• When people use the products they connect to the brand emotionally.

What is Identity?

• Corporate identity is comprised of the visual aspects that form the brand.
• Close attention is paid to executing a consistant experience for the viewer.

What is Identity Design?

• The corporate identity includes strict usage of colors, font families, graphic elements and other guidelines, usually detailed in a corporate identity guide.
• The identity can include the logo, logo variations, business cards, labels, envelopes, letterhead stationary, advertisements, tv commercials, packaging and etc...

What is a logo?

• A logo is for identification.
• A lgo is the simplest way a company or organizations can represent itself, through the use of a symbol or icon.

Summary

• Brand- The perceived emotional corporate image as a whole.
• Identity- The visual aspects that form part of the overall brand.
• Logo- Identifies a business in its simplest form via the use of a mark or icon.

Magazine Cover

Package Design Project

ROP Career Skill Notes: Resume Part 2

Resume Writing Tips

• Go with what you got: summer jobs, volunteer experience, clubs, relevant hobbies
• Dont have a degree or diploma? State your estimated date for completion, (Class of 2017)

Style Can Vary

• Just keep it professional, well organized and easy to read
• Never put photo on your resume

ROP Portfolio Handbook

• Contains tips and guides for all aspects of your portfolio
• Has 2 sample reumes

How to get started...

• Find a program to write your resume with such as Word, Google Docs, or Pages
• Think of your ideal job might be this summer or in the future, align your resume info and objectives to that job
• Use the Resume Templet

ROP Career Skill Notes: Resume

11/4/14

Career Skill Notes 

(How to write a great resume)

Your ROP Portfolio 

• A portfolio containing three or more of your best work samples and a written explanation of each example
• Letter of introduction
• Resume
• List of references 
• Letter of recommendation

Job Seekers Trifecta

• A solid well written and well designed resume
• An equally well crafted list of positive references
• A flawless handwritten job application

Your Resume Should Have:

• Who you are and how you can be contacted 
• Your job objective
• Your level of education
• Your work history or experience
• Your special skills and abilities 

Edit and Refine Your Resume

• Take time to write your resume
• No typos, use spellchecker
• No mistakes, look for double words, grammar errors
• No misleading information
• Format your text for easy reading and searching

Resume Writing Topics

• List most recent job experience first
• List most important skills first
• Leave out obvious
• Avoid negativity