- We create logos as vertor art because it's flexible, powerful and easily edited, this is important when clients want to make changes.
- Vector art can be scaled up infinitely without losing quality!
Pencil to Vector
- Creating a logo design requires many phases.
- Many meetings and review sessions are required to arrive at adesign that works.
- Converting a simple pencil sketch or vector art requires establishing graphic style, color, line shape and typography.
Final Art: Graphic Style
- Decide what your design style will be
- Will it be bold, simple and cute?
- Will it be sleek, technical and sedate?
- Will it be high tech and 3D?
- There is a wide range of styles to choose.
- Choose what fits your concept and market.
Final Art: Line Quality and Shape
- Line quality: refers to the smoothness and precise nature of your lines.
- We use the Pen Tool to create perfect smooth lines.
- Line shape: If you have line art in your logo your line shape is important.
- Do you want an artistic look to your line? Try a custom "Art Brush" from the brush Library in IA
Color Matters!
- Color makes a huge difference, use colors that are appropriate for your design.
Logo Design: General Rules and Styles for Designing Logo's
- Don't pull a "GAP"!
- Describable?
- Effective without color?
- Memorable?
- Scalable?
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