Logo, Branding and Identities: Notes Part 3

Design Styles

1. Typeface Focused:This style relies on a type face to create the logo design, creativity is utilized in the proximity, contrast, color, customization of the letter forms.
2. Mixing Typefaces: This style uses 2 different typefaces to create the logo design. Strive to create a balanced design, typefaces that are too similar will lack contrast in style.
3. Typeface Plus Graphic Element:This style uses simple graphic elements in addition to the type face to create an emphasized and balanced design. Graphic elements remain abstract
4. Typeface Plus Shapes/Symbols: An even balance between art and typography is achieved in this style.
5. Graphic Focused Design: In this design the graphic elements are the focus or dominant aspect of the design, the typeface plays a supporting role.